The object of this school assignment was to design packaging and branding materials for a fictional beverage company. The product that I developed is called VIBE Hydration, a water-based flavored sports drink that offers kids a healthy alternative to sugary drinks.
The basic premise that I landed on is a concept that merges the different kinds of play that a 10-year-old kid might engage in, such as video games and sports, with the idea that choosing a healthy drink can help kids excel in whatever activity they choose. I produced the primary artwork in Adobe Illustrator, and created the 3D mock-ups in Blender.
